EcoLens platform
Cut Website Weight.
Not Quality.
EcoLens uses Cloudinary to transform your media into faster, lighter, and more sustainable experiences without changing how your site looks.
Same visuals. Less bandwidth. Lower carbon.
Live impact preview
Optimization snapshot
Most Websites Are Heavier Than They Need To Be
The problem is not your content. It is how it is delivered.
~70%
Of page weight is media
Images and videos account for the majority of every web page's total transfer size — most of it never optimised.
3×
Slower load times
Unoptimised media bloats bandwidth costs and tanks performance scores, costing conversions with every extra second.
18g
CO₂ per unoptimised page
Every unnecessary megabyte burns energy in transit. Smarter delivery means a measurably smaller carbon footprint.
Cloudinary engine
Your images,
intelligently delivered.
Your website
Paste any public URL — EcoLens extracts every image, video, and media asset from the page.
EcoLens analyses
Each asset is scored for format, size, compression ratio, and estimated CO₂ cost.
Cloudinary optimises
Auto-selects WebP / AVIF, smart-crops, quality-tunes, and delivers via global CDN.
Faster. Lighter. Greener.
Up to 80% smaller files, 3× faster loads, and measurably less CO₂ per page view.
Real-Time Analysis
Scan any public URL and get a full media audit in seconds.
Before / After
Visual diff of original vs Cloudinary-optimised delivery.
Performance Score
Bandwidth saved, load time delta, and Lighthouse impact.
Carbon Tracking
Translate bytes saved into grams of CO₂ avoided, per page.
AI Optimisation
Cloudinary AI picks the best format, crop, and quality — automatically.
One-Line Setup
A single script tag — no build step, no migration, instant results.
SDK integration
Two tags. Live in 60 seconds.
One script tag. Zero refactoring. Instant Cloudinary-powered delivery for every image on your page.
<!-- Add before </body> -->
<script src="https://ecolens-cloudinary.vercel.app/sdk.js"></script>
<script>
EcoLens.optimize();
</script>The numbers don’t lie.
Better performance. Lower cost. Smaller footprint.
80%
Smaller media
Average size reduction per optimised asset
3×
Faster loads
Typical improvement in page load time
68%
Less bandwidth
Reduction in bytes transferred to users
18g
CO₂ saved / page
Carbon avoided per optimised page load
Don’t just take our word for it
Our users are our best ambassadors. Discover why EcoLens is the top choice for sustainable media delivery.
“EcoLens cut our page weight in half overnight. No design changes, no refactoring — just pure, automatic media optimisation from day one.”
Priya Mehta
Frontend Engineer, Vercel
Optimized for Every Workflow
Three ways to deliver lightning-fast media. Zero configuration required.
Runtime SDK
Drop a single script tag to optimize assets instantly in the browser.
EcoLens CLI
Optimize local repositories and assets with a simple terminal command.
GitHub PRs
Automatically refactor codebases via intelligent, eco-conscious pull requests.
Start Optimizing Your Website Today
Join a new generation of faster, lighter, and more efficient web experiences.